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Category: Fashion

Fabletics — The Everyday Brand for the Everyday Girl

January 10, 2018 • MichaelPollackWins

Fabletics is a popular brand created by Kate Hudson. It is an athleisure brand that many athletes, housewives, young women, and moms adore. The clothes are great for everyday activities and working out. Athleisure is all about versatility and style. The fitness apparel company was founded by Kate Hudson after she decided that women need more options in everyday life. Her business is simple. Fabletics works on a monthly membership structure. Once you join, you become a VIP member and receive all sorts of great incentives to stay in the club. Your first outfit is only $25 and you get discounted prices for most of the items in the Fabletics catalogue. You are never forced to buy anything or pay a recurring fee. If you don’t feel like shopping in any given month (and why wouldn’t you?!) then you can easily opt out and skip that month. The best perk to being a VIP member is the specially curated outfits you get each month. Everything is hand-picked according to your unique taste and style. You can get a 2-3-piece outfit for as little as $49 – $59 and you can still skip the next month!

The best way to get the ultimate experience from Fabletics is by taking the online quiz offered on the website. They will ask you questions about your lifestyle and style preferences. The algorithm will watch your shopping cart and remember your choices to generate a style profile. When you walk into a Fabletics store, everything you pick up and look at or try on will be added to your cart for you to review later. This is Kate Hudson’s low-pressure approach to retail. You won’t have any nasty clerks following you around harassing you to buy, buy, buy. Instead, you can take a leisure stroll through the store and shop at your pleasure. This is called reverse showrooming. You can look while you’re in the store and buy online when you get home.

For the price you pay with Fabletics, the quality is great. The clothes are so versatile you can wear them in summer or winter. You can wear them working out or going to the grocery store. The tops are really soft and high-quality. They wick moisture so you’re never soaking with sweat after a hard workout. The bottoms fit snuggly and feel like second skin. Fabletics is definitely the go to for athleisure!

Categories: Fashion

Fabletics Redefining the Fashion Industry

November 4, 2017 • MichaelPollackWins

Kate Hudson, an American actress, is one of the founders of Fabletics alongside Adam Goldenberg and Don Ressler. Fabletics which started on October 1, 2013, is an American online subscription retailer that sells female sportswear, footwear, and accessories. It is commonly known as athleisure. Later on, a men’s activewear line, referred to as FL2, was launched by Fabletics and Kate Hudson’s brother, Oliver Hudson in June 2015.

 

For customers to obtain clothing from Fabletics, they must make an advance payment. For Fabletics to excel, it has to compete with Amazon that dominates 20% of the fashion e-commerce market. It is not an average task but is necessary. Fabletics brands have a fair price and are of best quality. Customers must feel the pinch of acquiring a product so as to have trust in its quality and also feel a sense of prestige using it.

 

Fabletics has used reverse show-rooming strategy to its advantage. Instead of the customers browsing offline for products to buy them at cheaper prices, Fabletics has come up with the idea of building physical stores where the customers, after online shopping, go and acquire their products. This has facilitated to build up of relationships between Fabletics and its customers. It has enabled Fabletics to learn more about local markets and be relied on by its customers. 30-50% of the people who visit the stores are already subscribed members and 25% subscribe while in the store. With this strategy, Fabletics in three businesses has managed to make $250 million.

 

Kate’s co-founders, Adam Goldenberg and Don Ressler considered Kate as their first option while thinking of a partner they wanted to include in Fabletics. She was easy to approach, had an active lifestyle and was not uptight. Kate is an active participant in all the activities that take place. She follows up her team to make sure the styles are always in perfect condition. She always keeps track on the retail and is aware of the ones which have best and poor sales. Kate, unlike other brand endorsers, is comfortable in wearing the Fabletics gear. According to Fabletics president Throgmartin, Kate will always be part of something that she believes to be genuine.

 

I urge all to find the time and go through the Lifestyle quiz so as to determine a Fabletics gear that suits them. Each individual, especially women should be proud of themselves regardless of their shape size or age.

 

Categories: Fashion