Fabletics — The Everyday Brand for the Everyday Girl
Fabletics is a popular brand created by Kate Hudson. It is an athleisure brand that many athletes, housewives, young women, and moms adore. The clothes are great for everyday activities and working out. Athleisure is all about versatility and style. The fitness apparel company was founded by Kate Hudson after she decided that women need more options in everyday life. Her business is simple. Fabletics works on a monthly membership structure. Once you join, you become a VIP member and receive all sorts of great incentives to stay in the club. Your first outfit is only $25 and you get discounted prices for most of the items in the Fabletics catalogue. You are never forced to buy anything or pay a recurring fee. If you don’t feel like shopping in any given month (and why wouldn’t you?!) then you can easily opt out and skip that month. The best perk to being a VIP member is the specially curated outfits you get each month. Everything is hand-picked according to your unique taste and style. You can get a 2-3-piece outfit for as little as $49 – $59 and you can still skip the next month!
The best way to get the ultimate experience from Fabletics is by taking the online quiz offered on the website. They will ask you questions about your lifestyle and style preferences. The algorithm will watch your shopping cart and remember your choices to generate a style profile. When you walk into a Fabletics store, everything you pick up and look at or try on will be added to your cart for you to review later. This is Kate Hudson’s low-pressure approach to retail. You won’t have any nasty clerks following you around harassing you to buy, buy, buy. Instead, you can take a leisure stroll through the store and shop at your pleasure. This is called reverse showrooming. You can look while you’re in the store and buy online when you get home.
For the price you pay with Fabletics, the quality is great. The clothes are so versatile you can wear them in summer or winter. You can wear them working out or going to the grocery store. The tops are really soft and high-quality. They wick moisture so you’re never soaking with sweat after a hard workout. The bottoms fit snuggly and feel like second skin. Fabletics is definitely the go to for athleisure!